djkr and friends take on Life

i was bumbling around the internet when i stumbled upon a blog of a student at the miami ad school, one of the foremost advertising schools in the world. and he has a few sensible words for all advertising students out there.

talent does not play a part in whether you succeed in advertising. its the quantity of work you produce for each campaign. invariably, there will be crap in there. but the more you produce, the higher the chance that you will produce something outstanding and brilliant.

one week of internship has gone by.

for our first week, the interns from the 4 companies of alchemy, kult, nerf and avenueone met at alchemy for a week long boot camp, where alvin had arranged some of the staffers to come to talk to us, giving us a quick lessons on the industry. we even had an excursion to a colour separation place, a photography studio and a digital imaging place – which was admittedly very cool.

but i guess what i can be most proud of is the fact that one of our ideas that we worked on during boot camp has been actually submitted for consideration to a client. that met a burnt weekend (saturday 6pm to sunday 7am in office), but that is the motivation i need to keep going.

welcome to advertising, baby.

cheers.